Let me tell you about my biggest mistake as a blogger. I started The Fight Spot 18 months ago. I was a super-sized noobie, and had a long and rocky start. Eventually I discoverd my what, where, when & why of blogging. Including one vital aspect I wish I had possessed from the beginning: Blogging with a focus.
When I first began this blog it was titled The Blanc Spot. It was on a self-hosted blogspot domain, and acted as my online journal with random commentary on life. My point: it was relevant to about 9 people.
When I decided I wanted to publish a well-known, reputable weblog I realized I needed to make some changes. I sat in the hall one night during a conference in Atlanta, and I wrote my site’s title – Fighting to Stay Awake – got a domain, and set up the feed.
This was the first step to finding my focus as a blogger. I later decided that I did not want FTSA to primarily be my personal blog. I made a decision that I wanted the topics covered here to emphasize -
- Christianity: Pastoring, Teaching, Exhorting
- Nerdery: Computers, Web, Design, Blogging
- Personality: A little bit of my life squeezed in
It wasn’t until last month that I finally wrote FTSA’s focus into a clear (and catchy) tag-line. The one underneath the couch. I then quickly designed some business cards to hand out as well.
Establishing a focus brought my blog to life
Having a focus has done more than simply help me write clearer posts. It has defined FTSA to my readers. In the last few months as I have intently streamlined the direction of this site I have seen both my once plateaued RSS subscriptions and daily views more than triple.
Having vision for your topics, style and posting schedule are all key elements that will help strengthen and build your site. Readers greatly appreciate – even thrive on – consistency and continuity.
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