Apple released three new ads the other day for thier ‘Get-A-Mac’ campaign.

One of the ads, “Touche” is about Boot Camp. Boot Camp is a beta pre-release of what will be standard operation in Apples up-and-coming OS, Leopard.

I think Boot Camp is a pretty cool idea, but in all honesty is it really released primarily as a feature or is it really just a marketing ploy to wheel in those people that would buy a mac but think they can’t.

I used to be one of those “Windows till death” people. My roomate and I always used to knock on people that used Mac OS or AOL. (Looking back, I can’t believe I put Apple into the same barrell as AOL, I feel I should personally ask Jobs for his forgiveness.)

Even though I learned to type on the Apple IIe when I was in like 3rd grade, I always thought Macs were a little ‘post-dated’ for the times. But then when I started getting more and more into music and graphic design I realized that Mac had leapfrogged far ahead of Microsoft Windows.

Once I got my new PowerBook and had finally transfered all my old documents from my high school graduation present: a Dell Inspiron 3800 I kept the old ‘lappy’ around for a while in case I needed it for something, but I never did. Not once. In fact the only time I’ve needed to Anna’s old Dell tower downstairs was to see if The Blanc Spot loaded up o.k. on web-designer’s nightmare: Microsoft Internet Explorer.

The more and more that Apple presses into the computer world it seems like many people are drawing their lines deeper and deeper in the sand. Those that are still undecided on the fence can be swayed by the arguments on either side:

“Don’t buy a PC they’ll crash all the time and you have to watch out for all sorts of viruses, etc…”

“Why whould you buy a mac? You can’t do anything on it. It’s completely irrelevant in the real world because everyone else runs PC and you can’t work with them if you don’t have windows.”

So to silence the final argument against buying from Apple, they’ve now made a computer that can host either Operating System, I think it’s mostly for the point of getting people to fall off into the Orchard. Once they’re in and they’ve played around with OSX for a little bit they’ll realize what they’ve been missing all this time.